The Atlantic has announced they will now be preventing people from browsing their website with ad-blocking software enabled – unless those visitors either pay for a subscription or whitelist their site’s ads. This is possibly the most aggressive push-back by a major publisher on ad-blocking, which is used by as much as a quarter of the US browsing population.
The Wall Street Journal reports on this in detail in a recent article, citing Kim Lau, senior vice president of digital and head of business development at the Atlantic, “Digital advertising is the single biggest source of our revenue. It’s obviously a concern to us if there’s a segment – and potentially a growing segment of the population – that doesn’t understand that value exchange.”
For more information, see the article in the Wall Street Journal.