4A’s Marla Kaplowitz, Forrester to Present at New England Council Meeting on November 14

Agency Relations & Membership

4A’s President & CEO Marla Kaplowitz will present the 4A’s report The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change, at the 4A’s New England Council meeting on November 14. Keith Johnston, Forrester’s VP, Research Director Serving CMO Professionals, will also present Inside the Mind of […]

Member Bulletin: 4A’s and Google Releases Research on Impact of Video Ads

Agency Relations & Membership

Video ads are a crucial tool for engagement throughout the customer journey—not just at the beginning, but at every stage. That’s one finding of new research from the 4A’s and Google, just released on Think With Google in an interactive feature by 4A’s President & CEO Marla Kaplowitz called “Your customers use video throughout the […]

4A’s Introduces Privacy Central Wiki

Dear 4A’s friend, As you likely know, the California Consumer Privacy Act (CCPA) will take effect on January 1, 2020. It comes on the heels of the General Data Protection Regulation (GDPR) in Europe and amid a focus on all areas of privacy by agencies, marketers, the media, consumers, and government. Because of the many […]

4A’s Board of Directors Adds Two Board Members

Agency Relations & Membership

NEW YORK, NY — The 4A’s Board of Directors announced it will add two members: Nick Brien, CEO, Dentsu Aegis Network, Americas; and Erin Matts, CEO, Hearts & Science, U.S. Nick Brien has more than 30 years’ industry experience in leading global roles including CEO of McCann Worldgroup, Global CEO of iCrossing, and President of […]

VIDEO: AdTechLive: A Celebration of Creativity and Innovation in Atlanta

Agency Relations & Membership

2018 is the first annual gathering of ​AdTechLive: A Celebration of Creativity & Innovation in Atlanta​, presented by the 4A’s Atlanta Council.

8th Annual “Rise and Shine” Event Presented by the 4A’s and Coblentz Patch Duffy & Bass LLP – Thursday, October 26th

Agency Relations & Membership

West coast members are invited to a morning gathering of senior advertising, and other marketing communication executives from the U.S. and abroad, for discussion on a wide-range of topics.

Marla Kaplowitz: Participate in the 4A’s 2017 Member Survey |

Agency Relations & Membership

The 4A’s is asking all members to participate in a short 10-minute survey, designed to help us understand how we can better serve your agency today and in the future.

Event Review — 4A’s River States Council’s Transformation Series Program

Agency Relations & Membership

The River States Council hosted their spring 4A’s Transformation Series program on June 15 at Bohan Advertising in Nashville, TN. The program enables agency senior executives to hear from their peers who have successfully dealt with the challenges facing agencies today.

Atlanta Council’s 2017 IAAS Program Graduation

Agency Relations & Membership

The Atlanta Council’s 2017 IAAS program had their class graduation on March 21, 2017. There were 32 registered students in this year’s program with 12 agencies participating (including 3 non member agencies).

4A’s Council Report: Kansas City

Agency Relations & Membership

Attorney Candice Hersh reviews the latest challenges in Master Service Agreements

4A’s Members Invited to “Rise & Shine” Event – San Francisco | Nov 3

Agency Relations & Membership

West coast members are invited to a morning gathering of senior advertising, and other marketing communication executives from the U.S. and abroad, for discussion on a wide-range of topics.

Jay Chiat Grand Prix Presentation/Wrap-Up/Close |

Crispin Porter + Bogusky (CP+B) Boulder, Starcom and Olson Engage Chicago are presented with the Grand Prix for Kraft Macaroni & Cheese – “Blind Taste Test” Mollie Rosen, EVP, Agency Relations and Membership, 4A’s and Sarah Watson, Global and NY Chief Strategy Officer, BBH New York wrap-up and close StratFest 2016. All of the day’s […]