On November 18th, 2020 the 4A’s South Texas Council hosted “Looking Forward: Ad industry Perspectives for 2021 and Beyond”. The impact of the COVID-19 pandemic has reverberated everywhere, resulting in both disruptive and opportunistic changes. For agencies, this impact has included staff working from home, virtual everything (meetings, client sessions, new business pitches, and even […]
AdEdge 2020 is the virtual edge students need during uncertain times. With limited opportunities available for college students to personally connect with ad industry professionals, the 4A’s Dallas Council AdEdge virtual event is the next best thing. Via this two- hour virtual session, led by industry experts, students will get information and make the connections needed to […]
The Complexity of Storytelling Today – Can Effective B2C Storytelling Be Maintained in a Technology-Driven Environment? View the webinar deck here.
The 4A’s South Texas Council Board of Governors cordially invites you to attend this special forum for 4A’s member agency managers and staff in the South Texas advertising community. View the webinar deck here.
Former CEO of We Are Unlimited in Chicago and Velocity in New York City The 4A’s is pleased to announce that Brian Nienhaus has joined the Member Engagement + Development team as SVP–Central Region. Nienhaus joins the 4A’s after five years at Omnicom, most recently leading a team managing Johnson & Johnson’s consumer portfolio […]
4A’s President & CEO Marla Kaplowitz will present the 4A’s report The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change, at the 4A’s New England Council meeting on November 14. Keith Johnston, Forrester’s VP, Research Director Serving CMO Professionals, will also present Inside the Mind of […]
Video ads are a crucial tool for engagement throughout the customer journey—not just at the beginning, but at every stage. That’s one finding of new research from the 4A’s and Google, just released on Think With Google in an interactive feature by 4A’s President & CEO Marla Kaplowitz called “Your customers use video throughout the […]
Dear 4A’s friend, As you likely know, the California Consumer Privacy Act (CCPA) will take effect on January 1, 2020. It comes on the heels of the General Data Protection Regulation (GDPR) in Europe and amid a focus on all areas of privacy by agencies, marketers, the media, consumers, and government. Because of the many […]
NEW YORK, NY — The 4A’s Board of Directors announced it will add two members: Nick Brien, CEO, Dentsu Aegis Network, Americas; and Erin Matts, CEO, Hearts & Science, U.S. Nick Brien has more than 30 years’ industry experience in leading global roles including CEO of McCann Worldgroup, Global CEO of iCrossing, and President of […]
2018 is the first annual gathering of AdTechLive: A Celebration of Creativity & Innovation in Atlanta, presented by the 4A’s Atlanta Council.
West coast members are invited to a morning gathering of senior advertising, and other marketing communication executives from the U.S. and abroad, for discussion on a wide-range of topics.
The 4A’s is asking all members to participate in a short 10-minute survey, designed to help us understand how we can better serve your agency today and in the future.