Mintel shares with us their knowledge on travel trends in the UK with insights into long-haul vs. short-haul booking intentions, appeal of visiting multiple places in one holiday, eco-friendly accommodations, and important factors that contribute to trip purchases.
Mintel provides insights to help brands connect with the Gen Z consumer in Canada.
Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.
The National Recreation and Park Association examines how people engage with their local park.
Sonic branding, healthcare providers targeting new patients, Gen Z’s living room, insights into the fragmented TV audience, and more.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
The Zillow Group shares very comprehensive research about home buyers, sellers, owners, and renters.
PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.
PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.
Location is most important factor when choosing a new doctor, according to a new survey from the 4A’s Research and Researchscape. Gain insight into how healthcare providers can target new patients, especially the hard-to-reach male patient.
Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.
At a time when corporate restructuring, zero-based budgeting, and other cost-cutting initiatives make up most headlines, reducing a large part of advertisers’ marketing budgets – namely agency fees – is without a doubt very tempting. However, asking agencies to cut their fees, without careful consideration or understanding of the downstream implications, is a bit like […]