This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.
Beverage Industry ranks the top 100 beverage companies with distribution in the U.S. by revenue.
The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.
Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.
GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.
Mintel shares insights on the experiential traveler in Canada. Brands are more likely to succeed if they adapt to the travelers’ needs and include engaging experiences across accommodations, dining, and activities.
Mintel looks into the market for plant-based foods and drinks in Canada. Learn about the current interest level in Canada, targeting flexitarians, importance of protein to Canadian diets, and barriers to using plant-based products.
Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.
DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand.