Pro Dealer Scoreboard

Research Services

HBS Dealer ranks the top 200 building supply dealers by sales.

The Rules of NextGen Loyalty

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Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty. 

Under-Vacationed America: A State-by-State Look at Time off and Travel

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Discover which U.S. states use the most vacation days and who uses the least in this report from Project: Time Off.

Research Insights Newsletter, August 2018

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The 4A’s Research Insights Newsletter keeps subscribers up-to-date on current topics and trends and provides special discounts and exclusive content from prominent research organizations.

You’re Not Overservicing, You’re Underscoping

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Tim Williams of Ignition Consulting provides suggestions to help agencies better understand and define scope.

What Weighs on Millennials’ Minds . . . and Wallets?

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Deloitte Insights examines the factors that have shaped the mindset and value system of Millennials and how they will affect their spending decisions in the future.

Communications Market Report 2018

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This report from Ofcom contains industry data and consumer behavior for TV, radio, audio-visual, telecoms & networks, Internet & online content, and the postal sector in the United Kingdom. Subjects include communications revenues, household spending, adoption and purchasing of services, the changing TV landscape, and the use of online images.

Hotel Chain Development Pipelines in Africa

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W Hospitality Group shares its annual report on the growth of the hotel industry in Africa. This year, 41 international and regional contributors reported on the pipeline activity of 418 hotels in 54 countries located in North Africa, sub-Saharan Africa, and the Indian Ocean islands.

International Creative Consultants

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The following creative consultants offer services in the implementation of international advertising, such as adaptation and co-development of creative work for foreign markets.

Global Media Buyers

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These media buyers offer ad placement services in foreign markets.

Independent International Advertising, Direct Marketing, Media Buying, and Public Relations Networks

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One way to gain international capabilities is to consider joining a network of independent agencies.

CMO Survey 2018: How Brands Win in the Digital Economy

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A global survey of CMOs and senior-level marketers by Dentsu Aegis provides insight into their perspectives on marketing budgets, digital media, management consultancies, data usage, data breaches, GDPR, working with agencies, how to capitalize on consumer attention, and strategies to stay relevant. Learn more here.