The Perennials: The Future of Ageing

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In this report, Ipsos MORI examines the ageing societies around the world. Marketers frequently misunderstand and neglect this demographic, which accounts for almost half of all consumer spending.

Brands on the Brink

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Subtle shifts can indicate that a brand is on the brink of agency review.  Michael Gass of Fuel Lines offers insight into striking at the right moment.

Hispanics are 36% More Likely to be Monthly Moviegoers

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Learn about Hispanic movie going behaviors in this article from GfK.

2019 Participation Report

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The Physical Activity Council’s annual study identifies key trends and tracks participation in sports, fitness, and recreational activities by generation and income.

Crossing the Grocery Ecommerce Rubicon

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Commonsense Robotics analyzed the biggest drivers of grocery ecommerce growth and explores three factors that will post challenges to grocery retailers in the year ahead. 

The Halo Effect: How Bricks Impacts Clicks

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The International Council of Shopping Centers explores whether or not physical stores have impact on retailers’ web traffic and consumer perception of a brand.

Food and Drink Shopper

Mintel examines the grocery shopping behaviors and preferences of  African American, Hispanic, and Millennial consumers. 

The Arts and Crafts Consumer

Mintel provides insights into the demographics of crafters, most popular crafts, types of stores they shop in, and where they get their inspiration.

Global 500 2019

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Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.

2019 Job Market Report

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24 Seven looks at the work attitudes and behaviors of 2,000 professionals and hiring managers across multiple industries including digital marketing, advertising, and creative services.

Omnichannel Grocery Is Open for Business — and Ready to Grow

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Bain & Company and Google highlight three strategies grocery retailers can implement to shape consumer shopping behaviors and gain market share as the path to purchase for groceries moves online.

Snacking Motivations and Attitudes

Mintel examines consumer snacking behaviors and preferences in its annual infographic.