America’s Favorite Places to Fuel Up

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Market Force ranks consumers’ favorite gas stations and convenience stores in its annual survey.

Four reasons advertisers conduct an agency review

Bruno Gralpois of Agency Mania Solutions explores the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews.

Hispanic Market Guide

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The Culture Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializes in the Hispanic market.

A Guide to Progressive Gender Portrayals in Advertising

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This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.

2018 Deloitte Millennial Survey

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Deloitte has released its latest annual global millennials survey. For the first time, it also includes opinions from Gen Zers.

Connected Consumer: How Consumer Shop and Buy Clothes

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PYMNTS examines consumer shopping habits to learn about apparel and accessory purchases across generations.

Content Targeting: Driving Brand Growth Without Collecting User Data

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MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Essential Facts About the Computer and Video Game Industry

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The Entertainment Software Association examines the video game purchasing and playing habits of gamers.

State of Black America

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Find out how African-Americans and Hispanic-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation in the National Urban League’s annual report.

2018 BrandSpark Most Trusted Awards

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See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.

Maintaining Dignity: Understanding and Responding to the Challenges Facing Older LGBT Americans

Research Services

AARP, in partnership with Community Marketing Inc., surveyed LGBT consumers 45+ to learn top concerns about aging and long-term care.

New Business Tools: 2018 Report

Mirren and RSW/US examine the use and effectiveness of tools that agencies use to support new business efforts.