Consumer Perception of Advertisers Boycotting Facebook

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4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.

2020 Back-to-School Survey: Learning to Grown Amidst Uncertainity

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Deloitte examines how COVID-19 will affect the back-to-school and back-to-college shopping season.

LGBTQ Community Survey

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Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.

We’re Watching You | Consumers Demand Actions from Brands

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4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Digital Video Advertising Spend Report

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The IAB and Advertiser Perception examine ad spending trends in digital video.

The Most Innovative Companies 2020

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BCG lists the top 50 most innovative companies in the world and provides best practices companies can follow to establish innovative cultures. 

Successfully Managing Agency Partnerships in Tumultuous Times

Agency Mania Solutions provides five actions marketers and agencies can take during the current global health crisis to foster their relationship.

Best and Most Valuable Brand Rankings

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Check out these best and most valuable brand rankings from various sources.

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

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BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Quick Service Restaurants |

Mintel examines top trends and consumer demands, especially for African American and Hispanic consumers, for quick services restaurants in its infographic series.

The Domino Effect: Bracing for Impact

Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.

COVID-19: Impact on CPG and Retail

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IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.