The Crisis in Creative Effectiveness

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This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.

Global Entertainment and Media Outlook 2019-2023

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PwC provides trends, ad spending, and forecasts for major media in this global report.

Edelman Trust Barometer: In Brands We Trust

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Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

Top 100 Beverage Companies

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Beverage Industry ranks the top 100 beverage companies with distribution in the U.S. by revenue.

2019 Magazine Media Factbook

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The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

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Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

CMO Average Tenure Decreases to 43 Months

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Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

GroupM Updates 2019 Worldwide Advertising Forecast

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GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.

The Experiential Traveler in Canada

Mintel shares insights on the experiential traveler in Canada. Brands are more likely to succeed if they adapt to the travelers’ needs and include engaging experiences across accommodations, dining, and activities.

Plant-Based Food and Drink in Canada

Mintel looks into the market for plant-based foods and drinks in Canada. Learn about the current interest level in Canada, targeting flexitarians, importance of protein to Canadian diets, and barriers to using plant-based products.

Dentsu Aegis Global Ad Spend Forecasts – June 2019

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Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.

Cause is Working, Your Marketing Isn’t

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DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand.