Long-Haul vs. Short-Haul Holidays in the UK |

Mintel shares with us their knowledge on travel trends in the UK with insights into long-haul vs. short-haul booking intentions, appeal of visiting multiple places in one holiday, eco-friendly accommodations, and important factors that contribute to trip purchases.

Marketing to Gen Z in Canada |

Mintel provides insights to help brands connect with the Gen Z consumer in Canada.

The Global Corporate Website Index |

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Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.

2019 Engagement with Parks Report

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The National Recreation and Park Association examines how people engage with their local park.

Research Insights Newsletter, Fall 2019

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Sonic branding, healthcare providers targeting new patients, Gen Z’s living room, insights into the fragmented TV audience, and more.

Taking Stock with Teens |

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Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Consumer Housing Trends Report |

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The Zillow Group shares very comprehensive research about home buyers, sellers, owners, and renters.

2019 Holiday Outlook |

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PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.

Made in Canada |

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PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.

Location, Location, Location | Building a Strong Patient Connection

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Location is most important factor when choosing a new doctor, according to a new survey from the 4A’s Research and Researchscape. Gain insight into how healthcare providers can target new patients, especially the hard-to-reach male patient.

Insights from 4A’s Research | Sonic Branding Comes in With a Ping

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Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.

Cutting agency fees to answer your budget challenges may be a big mistake |

At a time when corporate restructuring, zero-based budgeting, and other cost-cutting initiatives make up most headlines, reducing a large part of advertisers’ marketing budgets – namely agency fees – is without a doubt very tempting. However, asking agencies to cut their fees, without careful consideration or understanding of the downstream implications, is a bit like […]