4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.
Deloitte examines how COVID-19 will affect the back-to-school and back-to-college shopping season.
Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.
4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.
The IAB and Advertiser Perception examine ad spending trends in digital video.
BCG lists the top 50 most innovative companies in the world and provides best practices companies can follow to establish innovative cultures.
Agency Mania Solutions provides five actions marketers and agencies can take during the current global health crisis to foster their relationship.
Check out these best and most valuable brand rankings from various sources.
BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.
Mintel examines top trends and consumer demands, especially for African American and Hispanic consumers, for quick services restaurants in its infographic series.
Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.
IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.