4As Government Relations and Industry Advocacy Efforts

Welcome to the 4As Advocacy Landing Page!

Empowering Advertising Agencies in Government Decision-Making
At the 4As, we believe that advertising agencies deserve a strong voice in shaping laws and regulations that affect their industry. That’s why our dedicated Government Relations team works tirelessly to ensure that agencies have a seat at the table when crucial policies are being crafted. From local state houses to the halls of Congress, we advocate for the interests of advertising agencies on a wide range of issues, including labor, tax, sustainability, and consumer privacy.

Our Presence: Amplifying Your Policy Positions
Based in Washington, DC, our team collaborates with other advertising trade associations, brands, business groups, advertising technology companies, and other stakeholders to build coalitions. Together, we amplify our members’ policy positions and strive for the best legislative and regulatory outcomes for the industry as a whole.

Keeping You Informed: Stay Updated with 4As Advocacy
We understand the importance of keeping our members informed about our advocacy efforts. Through our government relations newsletters and policy updates in the weekly member bulletin, we provide regular updates on the progress of our advocacy initiatives. We also ensure member participation in shaping our policy priorities and positions through the 4As Government Relations Committee, which consists of representatives from both independent agencies and large holding companies.

Our Areas of Focus: Protecting Your Ability to Thrive

• Consumer Data Privacy: We navigate the evolving landscape of privacy laws and regulations, providing critical stakeholder input and advocating for a comprehensive federal privacy solution centered around consumer choice and responsible data use.
• Advertising Taxes: We protect the federal tax deductibility of advertising as a certified business expense, advocating for its preservation and promoting the vital role advertising plays in growing the economy and fostering competition.
• Labor: We actively participate in policy discussions on federal and state regulations and legislation concerning worker misclassification issues, overtime rules, pay transparency laws, and employee electronic privacy rights.
• Sustainability: We address the increasing pressure on agencies to corroborate and accurately depict environmental claims in advertising campaigns. Our Sustainability Task Force focuses on helping agencies streamline their responses to stakeholder requests, navigating FTC Green Guide rulemaking, and exploring how agencies can align with impactful climate change goals.

Join Our Advocacy Efforts Today!
By being a part of the 4As, you gain access to a strong advocacy network that fights for your agency’s interests. Together, we can shape policies that support a thriving advertising industry. Join us in making your voice heard and ensuring a favorable business environment for advertising agencies. Together, we can make a difference!

Contact us at [email protected] to learn more about our advocacy initiatives and how you can get involved.