Topic
- Technology
NEW YORK, February 6, 2023 – The 4As announced today the promotion of Juan Carlos (JC) Suarez to the Executive Leadership Team as EVP, Member Engagement & Development, Holding Companies & Growth. JC has been with the organization since 2019, most recently as the SVP, Western Region, where he oversaw member engagement, business development, events and thought leadership initiatives. In 2021, he took on additional responsibilities leading the Strategic Partnerships team.
In this role, JC will oversee member development and engagement, with a focus on holding companies and growth. He will also spearhead this year’s StratFest conference happening on September 12-13 in New York City, and the coveted Jay Chiat Awards, now celebrating its 26th year. JC will also continue to lead some of the CEO Forums connecting independent agency leaders to address topics related to agency growth, operational excellence, and talent. He takes on the role from Brian Nienhaus, who leaves for the 4As for a new opportunity.
“Since joining the 4As, JC has become a trusted advisor for our members and colleagues alike,” said 4As President & CEO Marla Kaplowitz. “His innovative ideas on how to help members compete combined with his entrepreneurial approach has led to the conception and roll out of a robust and successful 4As strategic partnerships and sponsorships practice. I am especially grateful for all of JC’s contributions to the team and look forward to seeing him continue to grow in his new role.”
“I am honored to join the Executive Leadership Team at the 4As as we continue to expand our member base of agencies and industry partners. Our community has grown significantly over the last few years and I’m excited to help build the next generation of programs that can meet the evolving business needs of our members,” said Juan Carlos (JC) Suarez.
JC started his career in tech consulting and marketing across companies like Accenture, Adobe, and IBM and later became passionate about advertising when he started working closely with agencies in building measurement plans that tracked the impact of ad campaigns. At IBM, he spent five years as a consultant followed by a role as Product Marketing Manager, responsible for global events, marketing strategy, and sales enablement for the Media sector. He joined GroupM in 2011 as a business development lead for the marketing analytics center of excellence, and soon after started working with newly formed programmatic business unit Xaxis, as Global Business Development lead. In 2014, he moved to the west coast and started the Los Angeles office for Xaxis, which he grew into a $25M operation and a 15-person team. Before joining the 4As, JC was the digital client lead for Hulu at IPG’s Universal McCann, where he oversaw $100M+ in media spend across all digital channels and managed a team of planning, buying, and analytic specialists. JC holds an MBA from the University of North Carolina – Chapel Hill, and completed his undergraduate studies in computer science at the University of Puerto Rico, where he is originally from.
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About the 4As: The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower our members to drive commerce, spark connections, and shape culture through infinite creativity. With a focus on advocacy, talent and the value of creativity and technology to drive business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4As includes the 4As Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
Media Contact: Sarah Shoup, The Sway Effect; Phone: 229-392-4497; Email: [email protected]
