The organization’s annual StratFest event touched on converged thinking, AI and the role of curiosity in upskilling.
Strategy is a key part of the advertising and marketing ecosystem, and the practice has risen in prominence within the industry in the past few years. At this year’s StratFest, 4As’ yearly gathering of agency and brand strategists, Justin Thomas-Copeland, who was named CEO of the American Association of Advertising Agencies (4As) in May, gave strategists advice on how to navigate a rapidly changing landscape, adapt faster than the forces reshaping our industry, such as AI, and quicker turnaround times.
The rather ominous theme of StratFest was “Adapt or Die,” and Thomas-Copeland states the event was a great way for the strategy community to come together, so everyone feels like they’re in the same boat and rowing in the right direction.
