Topic
- 4As News
- Artificial Intelligence
- Diversity, Equity, Inclusion & Belonging (DEI&B)
- Future of the Agency
- Future of the Industry
- Leadership
- Strategy
- Talent
The 4As hosted a roundtable with Ad Age and seven industry leaders from holding companies and independent agencies on Wednesday at Advertising Week New York to discuss some of the most pressing issues facing executives today.
The roundtable included a lineup of executives spanning a wide range of roles and companies: 4As CEO Justin Thomas-Copeland; Stacey Hightower, CEO of Omnicom Specialty Marketing Group; Frances Webster, CEO of independent agency Walrus; Tracey Faux-Pattani, CEO of independent shop Butler, Shine, Stern & Partners; Chris Foster, CEO of Omnicom Public Relations Group; Ian Grody, chief creative officer of independent shop Giant Spoon; Joe Baratelli, executive VP and chief creative officer of independent agency RPA; and Nada Bradbury, CEO of Ad-ID, which sets a standard for the industry to identify advertising assets across all media.
These leaders discussed a wide range of topics, including how they are using AI in their day-to-day; how they are driving value in their agencies; the means to stand out in an increasingly crowded market; and what talent they are hiring.
Below are five takeaways from the conversation.