Ad Net Zero sets its U.S. agenda, with education and recruitment as key priorities

The organization announced its priorities alongside the 4As, ANA and IAB at a breakfast event in New York City on Tuesday.

Ad Net Zero, the industry coalition dedicated to reducing the ad industry’s carbon footprint and promoting sustainable business, has set an agenda focused on education, training and recruitment as it sets its sights on U.S. expansion.

The group, launched in the U.K. in Nov. 2020 by the Advertising Association, officially put down roots in the U.S. in October, when it brought on longtime Omnicom executive John Osborn as its USA Director.

At an event in New York City on Tuesday, Feb. 7, industry trade groups the 4As, the ANA and the IAB announced the official launch of Ad Net Zero’s USA Chapter, with a commitment from more than 50 organizations – representing 40% of the world’s ad spend – to take for “immediate, collective industry action” to decarbonize the industry