AGCO’s Fendt®️ and Luke Bryan Collaborate to Harvest Limited-Edition Popcorn and Support the National FFA Organization

Colle McVoy helped launch a unique celebrity brand collaboration between Luke Bryan and Fendt.

For year two of its partnership with Luke, Fendt not only saw Luke gush about his love for his Fendt 724 Vario tractor, he was inspired to grow his favorite snack and sell it under the Fendt brand name. Introducing Fendt & Luke Bryan’s Boldly Grown Popcorn, a limited-edition packaged snack made with corn harvested by Bryan and his farmer friends from Merritt-Pop Co. Available in two of Luke’s favorite flavors (Bold Butter and Chart Toppin’ Churro), this product is the result of Luke rediscovering his love for farming during the pandemic and evolving the relationship with Fendt to bring more to his fans.

The product was sold exclusively on BoldlyGrownGoods.com. Once the limited supply sold out, Fendt and Bryan will donate $25,000 to the National FFA Organization, the premier youth organization that prepares members for leadership and careers in the science, business and technology of agriculture.