Alignment, boundaries and speed: 3 New Year’s resolutions for agencies and clients in the pitch room
Home / 4As Blog / Alignment, boundaries and speed: 3 New Year’s resolutions for agencies and clients in the pitch room
Published 01.05.2024
Topic
Business Development
From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship in 2024 in this two-part series.
Advertising is a people business, and agency-client relationships are at the crux of it all.
These relationships start — and sometimes end — in the pitch room.
From that first chemistry meeting to a long-term partnership, agency leaders and CMOs share five resolutions for creating better working relationships in 2024 in this two-part series.
