Ampersand, the audience-first TV advertising sales company, recently unveiled its next generation of TV insights for local and national buyers. The tool gives brands a direct view into their recent or current campaigns to see where media strategies are falling short on efficiency or effectiveness. Fueled by aggregated data insights from 65 million households, and with a commitment to protecting personal information, a process that once took weeks will now take minutes to hours, and the insights will be sent directly to marketer’s inboxes. Brands can then immediately activate their findings within Ampersand’s media portfolio, which represents the largest share of multiscreen TV inventory in the US. To put your brand’s campaign to the test, click here.
