To understand what it means to be a fan today, Amazon Ads and Twitch Ads commissioned a global study exploring the state of fandom across five areas of focus: music, sci-fi and fantasy, sports, streetwear and sneakers, and video games. From communities dedicated to the world’s most notable intellectual property to micro-fandoms celebrating niche entities, fan communities are everywhere. Dive into the global insights and learn how brands can tap into fan communities to build brand love and loyalty.
