Will your account be in review in 2022? Let’s look back at 2021 roster changes, what we learned from them, and what it means to you — as a client or an agency– in the year ahead.
Agency Mania Solutions’ Bruno Gralpois outlines his top agency wins and breakups of 2021 and identifies eight trends that are a result of such agency-client changes.
Trends include:
- First-time ever AOR relationships
- Dedicated holding company teams
- Specialty AOR competencies like social, culture, and TikTok
- Focus on multicultural AOR
- In-house agency collaboration.
