Connected and Complete: Modern Brand Planning White Paper

So… why now?
The 4As CX Council was established to help agencies and clients successfully transition into the Experience Era. And although our understanding of the brand building power of CX has grown tremendously, “brand” and “experience” practices tend to operate independently in most cases. With recent research from BrandAsset Valuator demonstrating that CX represents 60% of a BrandAsset, there is a clear and compelling opportunity to build stronger, more valuable and more connected brands.

Key Takeaways:

• Brands are more valuable than ever, but conventional brand planning does not address the elements of a complete and connected brand.
• Brand planning and experience strategy, currently operating as distinct disciplines but come together in a joint venture to unlock the full potential and value of brands.
• The Connected Brand House offers a customizable framework – engineered from the best of brand planning and experience strategy – to help organizations build better brands and deliver superior customer experiences.