Conscious Conversations Webinar Series

Part 1 of this webinar series featured a deep dive into the actionable strategies laid out in a new book co-authored by the UK Advertising Association’s Communications Director Matt Bourn and Ad Net Zero Chair Sebastian Munden. Published in the US and Canada on March 26, 2024, the book includes best-in-class case studies and outlines the key steps that agencies, brands, media owners, tech platforms, and individuals can take to reduce their environmental impact.

Speakers
Matt Bourn – Co-Author, Sustainable Advertising & Director of Communications @ Advertising Association
Alison Pepper – Executive Vice President, Government Relations & Sustainability @ 4As

Save 20%! Use code 4AS at checkout: https://www.koganpage.com/marketing-communications/sustainable-advertising-9781398613836

It’s been estimated that at current levels of consumption, the world will soon need a second Earth to support and sustain us.

When the advertising industry talks about sustainability, it’s hard to escape what would appear to be one glaring contradiction. If the ultimate goal of advertising is to drive consumption, and current levels of consumption are fundamentally unsustainable, then how can advertising ever not be at odds with sustainability?

In this session, our speakers deconstructed the inherent tension between consumption, sustainability and advertising, and what the path forward might look like. What does work, what might work, and what’s fundamentally greenwashing – everything’s on the table for discussion.

Speakers
Christine Lane – Head of Innovation and Experience @ DDB North America
Davide Berretta – Global VP of Brand & Content @ Pulsar
Alison Pepper – Executive Vice President, Government Relations & Sustainability @ 4As – Moderator