Delta Vacations partners with creative and media agency Partners + Napier for social media giveaway program
ATLANTA, March 18, 2022 — Delta Vacations, a Delta Air Lines company, is giving away five NFTs — that’s Nice Free Trips — through a social media sweepstakes created in partnership with creative and media agency Partners + Napier. The contest is free to enter, launching today on social media and the web, and runs through March 22.
“In a world that’s craving fewer screens and more experiences, our team is leaning into NFTs by giving it our own spin—Nice. Free. Trips.,” said Brian Canning, Vice President of Business Growth, Marketing and Product at Delta Vacations. “There is just no substitute for the feeling of having a vacation to look forward to, and we’re thrilled to be able to help people get back out there and experience the world again. Everyone deserves it.”
As part of their five-day ‘NFT’ sweepstakes, Delta Vacations is offering five Nice Free Trips to destinations including Riviera Maya, Puerto Vallarta, and Los Cabos, Mexico; Punta Cana, Dominican Republic; and Nassau, Bahamas. Each Nice Free Trip includes airfare along with a four-night stay and a curated activity/experience for each winner and a guest. The program aims to accelerate the growing momentum of leisure travel, using social media to drive program awareness and participation with video content and a series of cheeky posts that poke fun at the intangibility of NFTs.
“Most of us can’t check our social or news feeds without reading something about cryptocurrency and NFTs,” said Rob Kottkamp, Chief Creative Officer of Partners + Napier. “With this campaign, Delta Vacations is capitalizing on this very of-the-moment crypto craze by giving people something we all need right now — a chance to get away, relax, and experience a beautiful place in real life.”
You can enter the sweepstakes via Instagram or a dedicated landing page. For more information or to enter, visit www.NiceFreeTrips.com.
Agency Credits
Chief Creative Officer: Rob Kottkamp
Creative Technology Group Creative Director: Costa Boudouvas
Creative Director: Gretchen Bye
Motion Graphic Designer: Mike Hernandez
Account Director: Traci Spaull
Associate Director, Media Buying: Michelle Spinnler
Executive Producer: Danene DiCicco
Copywriter: Isabel Drukker
Visual UX Designer: Phil DeCicca
Project Manager: Cate Fabens-Jones
About Delta Vacations – Delta Vacations, a Delta Air Lines company, offers travelers the opportunity to go beyond the flight with convenient, one-stop shopping for vacation packages that bundle flights aboard Delta and its strategic partners to more than 330 destinations in 67 countries worldwide. Delta Vacations has earned numerous industry awards including Travel Weekly Readers Choice Awards. Customers can find more information about vacation offerings at delta.com/vacations, or by calling 1-800-800-1504. You can also follow Delta Vacations on Twitter and Instagram @deltavacations.
About Partners + Napier
Partners + Napier is an integrated creative + media company with comprehensive production and design capabilities. We exist to help brands leave a mark on people, business, and culture. Ranked one of the Most Effective Agencies in North America by Effie Worldwide, the agency specializes in health and wellness, CPG food and beverage, restaurant, beverage alcohol, and B2B enterprise services spaces, proudly serving clients like Constellation Brands, MDLIVE, Corelle Brands, Highmark Health, Delta Vacations, Bausch & Lomb, Smashburger, and Xerox. The agency is a part of Project Worldwide, an independent global network of wholly owned agencies.
*Trip = flight, hotel, activity for two. No purchase necessary. Void where prohibited. Entry is open to residents of 50 U.S. states who are 18 years of age or older. Enter between March 18 and March 22, 2022. Sponsor: Delta Vacations.
Full rules available at: www.NiceFreeTrips.com
