Topic
- Brand Safety
Deutsch NY selected as strategic business consultant to leverage leading international online gambling brand as it expands in the U.S. market
June 29, 2022 — It was announced today that Digital Gaming Corporation, USA (“DGC”), which has exclusive U.S. rights to utilize the leading global online betting and gaming brand, Betway, has selected Deutsch NY as its U.S. strategic creative partner. Deutsch NY will work with DGC on growing the Betway brand, market-by-market, eventually taking it nationwide. The agency will also handle creative strategy and in-market activations as the lead agency of record in the U.S.
Through DGC, the Betway brand launched in the U.S. in 2021 and is currently live in seven states: New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Arizona, and Virginia.
“We felt a real kinship with Deutsch NY; they showcased their significant expertise in this fast-paced, growing space, as well as strong strategic insight in the category, the competitors, and the consumers that fuel sports betting,” said DGC’s Senior Regional Brand Manager Syd Harris. “We both believe the possibilities are endless, and we can’t wait to partner with the team.”
“We’re excited to be working with Deutsch NY as we continue to build the Betway brand in the U.S.,” said Bruce Watermeyer, Executive Vice President of North American Operations for DGC. “The Betway brand is now live in seven states in the U.S., with plans for further growth in the pipeline. Deutsch NY impressed us with their creative capabilities and strategic thinking, which we believe will help us deliver against our visions and goals of being a major player in the U.S. sports betting space.”
“We are super passionate and excited about Betway as a brand and their vision to disrupt the category,” said Deutsch NY’s Chief Executive Officer, Val DiFebo. “Taking on the crowded online sports gambling space and helping the brand establish itself in the U.S. market are the types of challenges we love taking on. We look forward to partnering with the DGC-Betway team as we maximize their entry into this market and build for their future success.”
About Digital Gaming Corporation, USA
Since its inception in 2014, DGC has offered an innovative and creative suite of first-class digital casino content and, in 2021, DGC launched the premier online sportsbook brand, Betway, across the United States. The driving force behind DGC’s growth has been its world class game development division, Mahi Gaming. DGC’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets.
About Betway
The Betway brand is owned by SGHC Ltd. (“Super Group”), a public company traded on the NYSE (SGHC). Super Group is the holding company for two global online sports betting and gaming businesses: Spin, a multi-brand online casino offering; and Betway, a well-known provider of innovative and exciting entertainment across sports betting, casino, and esports betting, licensed in multiple jurisdictions across the globe with leading positions in key markets throughout Europe, the Americas, and Africa. Betway prides itself on providing its customers with a customized, fun, and informed betting experience, supported by a safe, secure, fair, and responsible environment.
Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), US Integrity (USI) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.
About Deutsch New York
Deutsch NY has been in the business of building brands since 1969. As a full-service agency, our integrated practices include creative advertising, media planning and buying, all aspects of digital marketing and product development, including ecommerce and mobile, social marketing, design, branded entertainment, and experiential marketing. We use our expertise to drive innovation and create business impact for clients including PNC Bank, Johnson & Johnson, Tata Consulting Services, Lactaid, Cetaphil, ClearChoice and the Galderma Global and US business, among others.
