Diverse-Owned Media Reach & Audience Profiles

Winning for the long-term: Investing in diverse-owned media

With the rise of the Black Lives Matter movement, many marketers have made commitments to increase their investments in Black-owned media. The social justice movement has also inspired all consumers—not just diverse consumers—to expect brands and businesses to do more to support social causes, including through the messages in their advertising. Advertising in diverse-owned media often allows brands to better engage diverse audience segments and hyperfocus messaging. But now that brands are making the commitments, how can they ensure that their dollars are truly making a difference?

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