How should marketers be thinking about attention – how to capture it, how to keep it, and how to measure it? In Eyes Wide Shut: Traversing The Attention Spectrum, a new report from Infillion, you’ll learn:
- The latest stats on how much consumers are (or more likely, aren’t) paying attention to the ads they see across digital screens
- What media buyers think about the current offering of attention-based metrics
- How the concept of “experiential attention” can help reframe an elusive standard
