Topic

  • Events
  • Future of the Agency
  • Strategy

Discipline

  • Brand Strategy
  • Strategy

Rolling Up Our Sleeves at StratFest 2025: Tackling Short-Termism Head-On

StratFest has always been about real tools and tactics, diving into the tough questions. This year was no exception. On October 7, across nine breakout sessions, we zeroed in on one of the biggest challenges facing strategists today: short-termism. Each group dug into how short-term demands are reshaping the work and shared what’s actually helping teams push back.

The takeaway: short-termism is real, accelerating and solvable.

What’s Working

  • Build for speed. Create “war rooms” and real-time workshopping habits that move ideas fast without losing focus.
  • Use AI wisely. Let AI handle the front end—scanning, synthesis sense-checking—but keep human judgment, education and measurement sharp.
  • Set guardrails. Know when to go bulk vs. bespoke. Automation should amplify, not flatten, strategy.
  • Speak outcomes. Use simple KPI math that ties strategy to business results.

The Bottom Line

Winning teams combine speed with standards. They move fast, stay rigorous and resist getting shallow.

The Field Guide for Strategists Under Pressure distills the collective learning from nine breakout sessions into one practical resource for anyone navigating short-term pressure.