Topic
- Brand Safety
Allen & Gerritsen expands its sustainability portfolio with the addition of the world’s leading manufacturer of container farming technology
BOSTON – April 18, 2023 – Allen & Gerritsen (A&G), an independent and fully integrated advertising agency headquartered in Boston announces that it has been chosen as the brand agency of record by Freight Farms, the world’s leading manufacturer of container farming technology with a mission of creating a global infrastructure that revolutionizes local access to food.
A&G will lead brand strategy, platform development, and creative direction across paid, owned and earned media. A&G and Freight Farms will collaborate to implement integrated communications tactics within their current markets of education, restaurants, hotels, high-end residential communities and small business farms and expand their geographic footprint.
“This is an exciting and pivotal time for the vertical farming industry and Freight Farms is positioned to continue to be a market leader with the strategic minds that A&G has brought to us,” said Rick Vanzura, CEO of Freight Farms. “In the selection process, A&G displayed both the creative boldness along with the ability to measure performance that instilled confidence and energy within our team.”
Freight Farms invented container farming and has the largest network of connected farms in the world. In 2013, Freight Farms released the first hydroponic container farm into the market. Since then, Freight Farms has grown to have a footprint of over 550 farms in use, located in 49 states and integrated farms into 38 companies.
“We are so proud to have been selected as agency of record for Freight Farms as we choose to work with brands that positively impact the quality of our world,” said Jennifer Putnam, chief creative officer at A&G. “We’re committed to continuing our work with the clean energy industry and are particularly excited to expand our portfolio with such a visionary company who is growing opportunities for individuals and communities in every sense of the word.”
A&G joins the Freight Farms team on the heels of the addition of two senior leaders to their Boston-based team: Ed Barrett, who joined as Chief Marketing Officer to lead Sales and Marketing; and Steve Struebing, joining as Vice President of Software Engineering. These talent acquisitions along with the agency selection marks Freight Farms’ latest step to strategically grow its team using funds from its recent Series B3 funding round.
About Freight Farms
Founded in 2012, Freight Farms debuted the first vertical hydroponic farm built inside an intermodal shipping container with the mission of democratizing and decentralizing the local production of fresh, healthy food. Since its inception, Freight Farms has refined its product offering to arrive at the Greenery™️ S container farm. With global customers ranging from small business farmers to the corporate, hospitality, retail, education, and nonprofit sectors, Freight Farmers make up the largest network of connected farms in the world. AgTech Breakthrough named Freight Farms the 2022 “IoT Monitoring Solution of the Year” for its farmhand®️ IoT automation software. To learn more, please visit freightfarms.com.
About Allen & Gerritsen
Allen & Gerritsen. Boston & Philadelphia. Independent & Integrated. Creativity & Purpose. Communications & Experiences. Data & Humanity. Black Lives Matter & Climate Change is Real. A&G builds the “Brand’s Best Self” through Creative Platforms, Strategic Insights, Communications Planning, Customer Experience, Performance Media, Public Relations, Social Media, Influencer Marketing, Outcomes Driven Analytics, Brand Integration, & more.
Recent credits include:
Meet Boston, Dunkin’, Yotel, Safety 1st, Legal Defense Fund, Keurig Dr. Pepper, Thermo Fisher Scientific, Cava, Sagamore Pendry Baltimore, Blue Cross Blue Shield Massachusetts, Philadelphia Flyers, Dunkin, Toast, Citrix, Albolene, Allegheny College, Combined Jewish Philanthropies of Greater Boston, LexisNexis, Cystex, Alexion Pharmaceuticals, UniFirst, Richard King Mellon Foundation, PG&H, Visit Philadelphia, Certain Dri, Ameresco, Northeastern University, Fresenius, AmeriHealth Caritas, Caron Treatment Centers, National Organization on Disability & more.
Check us out at https://www.a-g.com & Instagram & LinkedIn.
