Global Brands are Revolutionizing Audience Engagement with CTV Personalization

Thursday, May 12th

With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before. Dynamic creative optimization (DCO) allows marketers to leverage data to create the most relevant, personalized, and elegant consumer experience — and access to clean, defragmented data across the converged TV landscape is imperative to winning over a more engaged audience. So what are some of the largest global brands doing to leverage the momentum towards addressable CTV?

Featuring:

Tal Chalozin
Co-Founder & CTO, Innovid
As Co-Founder and CTO of Innovid, Tal leads the company’s long term technology vision, overseeing global technology development and implementation, product creation, business development and partnerships. Tal previously served as an officer in the Israeli Air Force and co-founded Garage Geeks. Tal is an IAB board member and owns several global patents for interactive TV technology.

Suraj Gandhi
SVP, Global Head of Addressable Content, Mediabrands Content Studio
Suraj Gandhi is the SVP, Addressable Content, and Global Head of the MediaBrands Content Studios’ Addressable Content Engine (ACE). Suraj is passionate about the intersection of data, creativity and technology; he is credited with developing ACE, a proprietary strategic precision marketing solution where data, media and technology drive content personalization at scale and generate business growth for MB clients. Developing and executing data driven creative campaigns since 2014, Suraj has expanded this capability to key global markets to support MediaBrands clients in every region. These data-driven creative campaigns have garnered unprecedented industry recognition with numerous awards, including Festival of Media, Cannes and North American Effies.

Tal Chalozin Co-Founder & CTO, Innovid	Suraj Gandhi SVP, Global Head of Addressable Content, Mediabrands Content Studio
MODERATOR Chick Foxgrover EVP Creative Tech & Innovation, 4As