Innovation, empathy and partnership: 2 New Year’s resolutions for agency-client relationships

From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship in 2024 in this two-part series.

Once an agency and client have decided to work together, that’s when the work really begins.

Like any relationship, agency-client partnerships require constant work, open communication and empathy.

In the final part of this series, agency leaders and CMOs share their resolutions on creating a better, longer-lasting working partnership.

Continue reading on Campaign.