LAUGHLIN CONSTABLE NAMED DIGITAL AGENCY OF RECORD FOR WEST COAST-BASED GROCERY HOLDING COMPANY, GOOD FOOD HOLDINGS

The Midwest agency will support the company’s digital experience efforts across its 5 prominent food retailing brands

CHICAGO (NOVEMBER 27, 2023) – Laughlin Constable, the independent, full-service brand experiences agency today announced it has been selected as the Digital Agency of Record by Good Food Holdings, LLC following a competitive search. The West Coast grocery conglomerate operates five high-end grocer brands – Bristol Farms, Metropolitan Market, Lazy Acres Natural Market, New Seasons Market, and New Leaf Community Markets – comprised of 55 stores across the greater Portland and Seattle areas and Southern California region. Laughlin Constable’s Connected Experiences team will be focused on providing experience design, content strategy and technology solutions across the company’s individual grocery retail brands.

“Laughlin Constable fully embraced our vision to be a ‘personal experience brand’ and demonstrated a real passion and intimacy with our grocery brands from the very start of our conversations,” said Scott DeGraeve, Chief Digital Officer at Good Food Holdings. “The agency’s research rigor, agile processes, deep retail experience, and unique approach to creating highly personalized experiences really solidified our choice.”

Good Food Holdings launched a nationwide competitive agency search in May, and Laughlin Constable was awarded the business in late September.

“We were excited and inspired by Good Food Holdings’ bold ambition to provide its customers with a truly modern grocery shopping experience, curated personally for them, across its entire digital ecosystem and physical store channels,” said Alex Helfers, EVP, Head of Connected Experiences at Laughlin Constable. “We’re thrilled to be partnering with them to support that ambition.”

About Laughlin Constable

Laughlin Constable is a Midwest, independent agency that creates personal experience brands by fusing excellence in strategic intelligence, brand creativity, media context and connected experiences to create modern work that moves people. The agency, founded in 1976, has offices in Chicago and Milwaukee. Current and recent clients include: True Value, Yuengling, Master Lock, Vienna Beef, Milwaukee Bucks, Northwestern Medicine, Hoosier Lottery, The American Society for the Prevention of Cruelty to Animals (ASPCA), Wisconsin Department of Tourism, UScellular, and many others. For more information, visit Laughlin.com.

About Good Food Holdings, LLC

Good Food Holdings is the holding company for five preeminent and enduring food retailing brands: Bristol Farms, Lazy Acres Natural Market, Metropolitan Market, New Seasons Market, and New Leaf Community Markets. Each brand has its own leadership team, company culture, operating philosophy, and go-to market strategy. Each brand is deeply rooted in community and is the leader in their respective market in offering the most unique item assortments, highest quality meat, seafood, and bakery items, as well as the broadest assortment of quality and organic produce available. Each brand also has a broad and high quality offering of prepared foods. For more information, www.goodfoodholdings.com.