Wednesday, October 12th | 2:00 to 3:30 pm ET
Registration details coming soon.
From multimillion-dollar auctions of artwork to taco-themed collectibles, non-fungible tokens (NFTs) have exploded into the headlines in the past year. Artists, content creators and now brands—including some of the world’s most exclusive luxury brands—are using these collectible digital assets to tell their brand stories and increase brand awareness, engage with audiences, drive interest in new product launches, and leverage exclusivity. While NFTs create exciting opportunities for brands, especially those in the luxury space, the ever-evolving NFT marketplace presents some legal and practical challenges. Brian and Melanie will discuss the legal trends, practical considerations and brand risks associated with NFTs. You will leave this discussion with a better understanding of:
- What NFTs are and the technology behind them—in plain language
- How luxury brands are using NFTs to reach and open new channels, especially in today’s digitally driven marketplace
- Legal and practical considerations for brands and content creators, including IP issues, contractual considerations and practical challenges, in the ever-evolving NFT marketplace.
Featuring:
 Brian Heidelberger Chair, Advertising, Marketing and Promotions, Loeb & Loeb LLP |
 Melanie Howard Chair, Luxury Brands & IP; Deputy Co-Chair, Advanced Media & Technology, Loeb & Loeb LLP |
MODERATOR |
