Marcomms’ Evolution: You Ain’t Seen Nothin’ Yet

The discipline has changed greatly in the past five years. As underscored during this roundtable, hosted by The Sway Effect, that could pale in comparison to what the next half-decade has in store.

PARTICIPANTS

– Susan Billingsley, head of global customer marketing, Reddit
– Megan DiSciullo, US & Mexico communications leader, PwC
– Nathan Friedman, co-president and CMO, Understood
– Antonia Gray, head of corporate communications, Nextdoor
– Damon Jones, CCO, P&G
– Marla Kaplowitz, CEO, 4As
– Jen Risi, founder and president, The Sway Effect
– Carissa Simons, senior manager, corporate communications, Uber
– Karina Sokolovsky, EVP, chief communications and partnerships officer, Sotheby’s
– Bill Walsh, SVP, integrated communications, AARP
– Alison Weissbrot, editor-in-chief, Campaign US (moderator)

From social and economic challenges and the emergence of new technologies to the ebbs and flows of brands’ dedication to Diversity, Equity, Inclusion and Belonging (DEIB), the PR and marketing industries are vastly different today than they were five years ago.

Those changes, though, might pale in comparison to the marcomms industry’s evolution over the next five years.

The past, present and what’s next were all discussed by an eclectic group of industry leaders during this roundtable at Cannes, hosted by The Sway Effect, which celebrates its five-year anniversary next month.

Read more on PRWeek.