Yasso, the beloved frozen snack brand, has enlisted MullenLowe PR as its U.S. public relations agency of record. Yasso appointed MullenLowe PR (MLPR) following a competitive agency review. MLPR will lead Yasso’s strategic public relations efforts by working on earned media, influencer programming, and brand activation management.
The agency will partner with Yasso as the brand continues its journey as the fastest growing scaled brand across ice cream and novelties (IRI MULO 24wks ending 1.23.23), with the third largest national distribution footprint in the frozen novelties category. Additionally, Yasso continues to be on track to surpass the brand’s $300M retail sales goal, while experiencing +32% growth in 2022.
“We’re excited for the year ahead alongside the MLPR team, who will help elevate and activate the Yasso brand, which has an incredible trajectory for continued growth,” said Kelsey Gill, Director of Marketing at Yasso. “We were impressed by the MLPR team’s strategic thinking and their tenacity for results, proven via their remarkable track record of effective consumer campaigns for a range of clients. And their culture and values are synergistic with Yasso Inc, which is an important part of our partner selection criteria.”
“Yasso is pioneering the frozen novelty and snacking category with immense growth and unparalleled innovation, while asserting themselves as an impactful and dynamic brand,” said Kelly Burke, Executive Director, MullenLowe PR. “We’re honored to be a part of Yasso’s journey and vision for dominating the freezer aisle one snack at a time.”
MLPR operates both as a stand-alone public relations agency and as part of MullenLowe Group’s creatively driven integrated marketing communications network. With deep food and beverage expertise, MLPR has helped legacy brands defend their position, launched new private label grocery brands, and helped challenger brands claim an unfair share of attention. Partners have included IZZE, Orgain, Land O’Lakes, Frutly, Horizon Organic, Target Grocery, Tropicana, and others.
About MullenLowe PR
MullenLowe PR (MLPR) is a full-service public relations agency embedded within the global creative network, MullenLowe Group. With access to hundreds of world-class creators, thinkers, and makers, we harness the power of creativity and earned media to deliver measurable business impact, delivering an earned edge for clients. MLPR’s roster of client brands include: Boston Beer Co., Capital One, Marriott, Monster.com, Tropicana Brands Group brands including Tropicana, among others. www.mlpr.com
About Yasso
Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create snacks that deliver on everyday indulgence with great taste, quality ingredients and superb nutritionals. Since hitting store shelves in 2011 as the first to market frozen Greek yogurt, Yasso quickly became one of the fastest-growing novelty brands, disrupting the brand ranks of deeply entrenched competitors and attracting a loyal following of brand enthusiasts. Yasso currently offers 11 flavors of novelty stick bars, four flavors of dipped chocolate bars, three frozen Greek yogurt sandwiches, three flavors of bite-size Yasso Poppables and four Yasso Mochi, all of which can be found at grocery and club stores nationwide. Yasso Inc was named one of the Best Places to Work by Inc. and Denver Business Journal in addition to garnering a spot on Inc.’s 2022 list of the 5000 Fastest Growing Companies in America. Yasso is also an active, positive contributor to the community via its Game On! Foundation which inspires health and wellness for people of all ages. To find your local retailers and to learn more about Yasso, please visit www.yasso.com and follow @yasso
