Nielsen’s Diverse Intelligence Series offers insights and trends that focus solely on diverse audiences’ unique media habits, demand for inclusive content and campaigns, and perceptions of today’s media landscape. The series has become an industry resource to help brands better understand and reach diverse customers. The U.S. Hispanic population is becoming more diverse and intersectional than ever and when it comes to inclusion and representation, has different expectations of content creators, media platforms, brands and advertisers.
Hispanic Audience in Focus: Trust in media – the key factor driving the shift to streaming
Check out the highlights from our most recent report: Hispanic Audience in Focus: Trust in media – the key factor driving the shift to streaming. The report marks a significant milestone in the Hispanic community’s affinity towards viewing platforms, with insights that provide an in-depth understanding of the unique authenticity signals and credibility markers that drive choices with media and brands. In addition to highlighting the voracious streaming appetites of Hispanic audiences, Hispanic audiences indicated that quality and trust in media content are very or extremely important.
