CMO of smart ring company discusses plans to expand globally and reach ‘mass consumer’ audiences
By Brian Bonilla. Published on November 21, 2023.
Ōura, the company behind the Oura Ring—a smart ring that provides daily health data and insights for users—has appointed Interpublic Group of Cos.’ Mediahub as global media agency of record following a review.
The decision was made as the company looks to become a more mainstream consumer product and expand into other global markets.