Overheard at 4As Decisions ’23: ‘We must blend old & new school attention metrics’

The TikTok swirl, tech regulation, talent: it was all part of the conversation at the 4As IRL annual conference in New York this week.

Ad, marketing and tech leaders convened within Manhattan’s financial district for the live and virtual 4As Decisions: Perpetual Disruption conference. From “cord stacking” to the Google’s antitrust issues to talent retention, top leaders shared a flurry of key insights and provocative opinions. Here are some of the key sound bites from the event.

Read more in The Drum here.