Panel in the Equality Lounge®️ @ Cannes Lions – Will the Cookie really crumble? Top Women in Ad Tech Share Their Views
Google has kicked the “cookie” can down the road yet again, postponing the deprecation of cookies for a third time to 2025. Will cookies really go away? Whether they do or they don’t, what are the impacts to privacy? The Female Quotient and Direct Digital Holdings will host a panel conversation diving deep into the privacy implications of the pending cookie transformation and explore how it can be a catalyst for a more equitable and transparent advertising ecosystem.
