Speakers at PRovoke Media’s Global Summit in Chicago discussed how embracing purpose in uncertain times is helping PR leaders score even more success.
CHICAGO — Even during these uncertain political and economic times, four of the nation’s top public relations professionals stressed why it’s a good financial decision to preserve social purpose and diversity in the workplace.
In fact it is often the only path forward, executives stressed in the panel discussion “Why Purpose Matters: Fueling Business with Meaning,” which was moderated by Jennifer Risi, founder of the public relations firm The Sway Effect at Provoke Media’s Global Summit.
“Not only is it important from a moral standpoint, but it’s also important for the bottom line,” said Sylvia Banderas, executive VP of people, talent and upskilling at the American Association of Advertising Agencies, also known as 4As.
