Galileo — a new approach for advertiser first-party data activation by The Trade Desk. Galileo can enable advertisers to onboard and activate their first-party data quickly and easily. It incorporates:
- Seamless and direct onboarding integrations with all major customer relationship management (CRM), customer data platform (CDP), and other data and clean room providers, allowing advertisers to instantly begin matching audiences using UID2.
- Audience matching across all publishers, platforms, devices, and channels — including connected TV — which provides a true omnichannel identity environment.
- Objective reporting and measurement of identity matching and advertising performance.
Learn more here.
