Is there a particular part of AI that agencies should know about or is there another trend that’s flying under the radar that agencies and brands should know about?
4As Justin Thomas-Copeland:
Here’s the thing about AI … AI potentially can touch anything. Other than a wooden desk, if it’s a human or it has an electronic pulse, AI can affect it. But I would say, the one trend that I think is going to continue to happen is the need for creativity as a real differentiator. Ideas, experiences that touch human emotion and get people to do things. The ability to do that and make those experiences and develop those ideas with or without the use of AI is critical. I think that’s intrinsically human because it’s based on human insight. How you make it though, could be through an AI loop or any technology loop depending on what it is you’re making.
That’s going to be critical as we go forward. More and more brands will be looking for that.
The challenge is, if you just go straight to the tool and you don’t challenge yourself with the human insight, you could prompt your way to a lot of work. Human creativity and human insight is really important.
