This year saw major players rush to adopt new artificial intelligence technologies and experiment with generative AI. Business continued to be pressured by economic woes and holding companies underwent massive restructurings, resulting in mergers and disappearances of storied agency brands.
Elsewhere, agencies are quietly starting to call people back into the office four to five days a week, according to 4As CEO and President Marla Kaplowitz. The friction between employees and employers over return-to-office mandates is likely not going to ease anytime soon. Kaplowitz said the work-from-home “genie is out of the bottle” and people don’t want to return to the office four or five days a week.
