The 4As, Fig and Benjamin Moore muse on the power of technology and creativity

In partnership with The Drum, the 4As has created a content series titled ‘Convene. Challenge. Change.’ As part of the series, 4As president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post-Covid-19 environment. The series will also challenge norms, identify learnings and inspire actions that will create new standards to help drive the industry forward.

In the next episode in the series, Kaplowitz sits down with Meredith Kinsman, vice-president of brand and digital marketing at Benjamin Moore, and Judith Carr-Rodriguez, partner and chief executive officer of Fig, to highlight the journey of digital transformation for 140-year-old brand Benjamin Moore and explore how creativity and technology can co-exist in the work and within the agency and client partnership.