The 4As, Little Caesars and McKinney on agency collaboration

In partnership with The Drum, the 4As created a content series titled Convene. Challenge. Change. As part of the series, 4As president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post Covid-19 environment. The series will also challenge norms, identify learnings and inspire actions that will create new standards to help drive the industry forward.

In the second episode of the series, Kaplowitz chats with Jeff Klein, global chief marketer, Little Caesars Pizza, and Joe Maglio, chief executive, McKinney, about the strength of partnerships and the true value that brands and agencies can deliver together. 

Klein and Maglio reflect on how their working relationship has impacted the success of their respective teams – which often blend into one. Diving into the definition of a strong partnership, trust is a key theme. “There’s a tremendous amount of respect and trust between all of the functions at McKinney. As a CMO, I’m struck by that and I want to tap into that and bring it back to Little Caesars,” says Klein.

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