The 4As, Michelob ULTRA and FCB on driving business with partnership and creativity
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Published 07.07.2022
In partnership with The Drum, the 4As created a content series titled ‘Convene. Challenge. Change.’ As part of the series, 4As president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post Covid-19 environment. The series will also challenge norms, identify learnings and inspire actions that will create new standards to help drive the industry forward.
In the fifth episode in the series, Kaplowitz sits down at the Cannes Lions festival with Ricardo Marques, vice president of marketing for Michelob ULTRA U.S and global, and Gabriel Schmitt, co-CCO of FCB New York to discuss how their strong client-agency partnership is a breeding ground for the best creative work.
