The Business Case for Client/Agency Relationship Management
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Published 10.07.2020
A formal relationship management program between client and agency is good business. The key benefits of having a relationship management program are greater efficiency, greater speed, better communication, better work, and improved ROI. Speakers from the 4As and ANA showcased results of a survey on client/agency relationship management programs.
In the context of advertising, relationship management is the supervision and maintenance of relationships between a company and its external partners. More simply put, relationship management is what guides the over-arching client-agency partnership.
