TikTok is now both TAG certified against Fraud & for ads.txt certified

TikTok has officially been Certified Against Fraud by the Trustworthy Accountability Group (TAG) along with ads.txt.

TikTok is working with a white-labeled MRC IVT partner at a pre-campaign analysis; we analyze 100% of the impressions and if we calculate a high likelihood of IVT, the ad impression is recalled before the ad is served. TAG certification against Fraud certifies that all impressions are served in a fraud-free safe environment to real humans.

At TikTok, our mission is to inspire creativity and bring joy; and we are committed to continuing our work to achieve that mission through industry-leading safety, transparency and accountability. This latest milestone, which follows our Brand Safety re-certification, demonstrates TikTok’s ongoing dedication to building a trusted platform for both users and brands.

TAG’s Certified Against Fraud Program has been shown to be an effective tool in reducing fraudulent invalid traffic in the digital advertising supply chain. Read more about the announcement and how we’re keeping brands safe on our TikTok

Business Blog can be found here.