As announced yesterday and shared by Verizon SVP of Marketing Tony Wells at a senior marketer event in Florida, the brand has entered into a pioneering partnership with Reset Digital. By taking a neuroprogrammatic approach to audience engagement, the Verizon-Reset Digital partnership is already showcasing the powerful outcomes a top global brand can drive when provided with the means to truly reach and reflect the communities they serve.
Reset Digital’s Neuroprogrammatic TM advertising platform is a first-of-its-kind programmatic solution that allows brands to engage with omnichannel audiences based on what motivates them the most and gives brands and publishers much broader and deeper audience reach across all communities, including underrepresented audiences they could not reach in the past.
“What Verizon is doing is historic and cannot be understated,” said Charles Cantu, the founder and CEO of Reset Digital. “Not only is the brand taking an entirely new and better approach to omnichannel advertising that respects and serves people in a way that the last generation of programmatic advertising negligently disallowed – it is proving the power and effectiveness of universal inclusion, or advertising that reaches and reflects the communities it serves. We could not be more excited by our partnership and what this partnership is proving and will continue to prove as we redefine advertising for the greater good together.”
Verizon’s work with these partners is part of Verizon’s results-oriented approach to DE&I, rooted in data and measurement. Verizon is a champion in DE&I with its Responsible Marketing Action Plan, a set of clear, measurable goals put forth as an industry-wide call to action to improve equity and accountability across the entire marketing ecosystem. Verizon has also created the Responsible Marketing Action Blueprint, a set of free online tools to help other companies looking to create measurable impact.
