What does it mean to be ‘iconic’ today?
From products and moments to individuals and aesthetics, ‘iconic’ has become part of the vernacular for young, online audiences with the word being used differently in various communities and contexts.
We analyzed over 5 million global posts from TikTok to Twitch to understand the evolving meanings of the word, and its associations with different audiences and brands like Taylor Swift, Nike, and Formula 1.
