On March 13, 2026, the White House issued an executive order titled “Ensuring Truthful Advertising of Products Claiming to be Made in America,” signaling a renewed federal focus on deceptive origin claims and enforcement of existing advertising standards. Framed as both a consumer protection measure and an effort to support domestic manufacturing, the order emphasizes that “Made in America” claims must be accurate, substantiated, and not misleading.

For advertisers, brands, and agencies, the order does not establish new legal standards—but it meaningfully increases enforcement risk in an area long overseen by the Federal Trade Commission.