Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
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Home / 4As Blog / Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
Published 12.13.2022
Topic
Awards
GSD&M won at The Drum Awards for Agency Business 2022 in the Best Response to Change category for its ‘Forced Mother’s Day’ campaign.
GDS&M is a company that responds to political change with action. Based in Austin, Texas, the full-service agency has often found itself at the geographical center of political fault lines, with debates around immigration, transgender rights and abortion coming to a head in the Lone Star State.
In ‘Forced Mother’s Day’, after the leaked Supreme Court decision indicated that the Roe v Wade ruling on abortion rights might soon be overturned, the agency acted swiftly (and off its own back) to make a powerful statement in support of women’s right to choose.
