Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’

GSD&M won at The Drum Awards for Agency Business 2022 in the Best Response to Change category for its ‘Forced Mother’s Day’ campaign.

GDS&M is a company that responds to political change with action. Based in Austin, Texas, the full-service agency has often found itself at the geographical center of political fault lines, with debates around immigration, transgender rights and abortion coming to a head in the Lone Star State.

In ‘Forced Mother’s Day’, after the leaked Supreme Court decision indicated that the Roe v Wade ruling on abortion rights might soon be overturned, the agency acted swiftly (and off its own back) to make a powerful statement in support of women’s right to choose.

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