Shortly after the ad aired, a spokesperson for Coinbase, a cryptocurrency exchange, credited the spot to Accenture Interactive. However, in a Twitter thread posted late in the evening of Sunday, Feb. 20, Coinbase CEO Brian Armstrong described the Super Bowl ad development as an in-house process. “No agency would have done this ad,” he tweeted as part of the thread.
The Martin Agency’s CEO today replied to Armstrong on Twitter that her agency pitched the same idea for a Coinbase Super Bowl ad as far back as August, but Martin’s involvement, as well as the work of Accenture Interactive, which ultimately created the spot, went without acknowledgement in the thread.
