WTF Is Creative Effectiveness? A 101 Guide for How and Why to Score Ad Creative
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Published 04.25.2022
Topic
Creative
Although there have always been guidelines for creating and presenting brand assets, there is a more modern way to efficiently ensure your team’s efforts fit the brand bill by staying true to advertising platform best practices, as well as your own brand’s repertoire. Check out our new Guide “WTF is Creative Effectiveness” for a breakdown of how brands are utilizing this cutting edge approach to improve their creative effectiveness and tighten up their organizational strategy.
