TikTok’s introduction of the inaugural group of badged Measurement Partners this week included Zefr, and provides advertisers and agencies further confidence that their media investments across TikTok are appearing next to brand-safe and suitable content. Zefr is the only measurement provider to currently support every GARM category on TikTok, offering new dashboard insights across High, Medium, Low and No Risk in the category of Misinformation. Read more about the partnership and the latest at Zefr here.
