Boston Advertising Agency Connelly Partners Helps Employees Pay Down Student Loans with New Work/Life Benefit from Gratifi.
Benefit will help with Millennial talent retention and recruitment, Connelly Partners is first advertising agency to offer Gratify.

BOSTON (June 13, 2016)-– Advertising agency Connelly Partners is known for its over the top work life benefits, including an annual company trip to Disney World. Agency founder and CEO, Steve Connelly announced the latest benefit to improve the financial health of its employees- Gradifi, a Student Loan Paydown Plan™ provider.

“We look through a lens of empathy for our clients and for our people,” said Connelly.  “Student loan debt is a significant source of stress for our younger employees and if we can help, we want to.”

Through Gradifi, Connelly Partners will supplement eligible employees’ regular student loan payments with a monthly contribution toward principal through Gradifi’s Student Loan Paydown Plan (SLP Plan). According to Gradifi, these types of contributions can take years off student loan balances – potentially shaving three or more years off of a 10-year loan.  Within the first hour of Connelly Partners employees signing up for the new benefit, three-quarters of a million dollars of student debt was registered in the Gradifi system.

“Net worth and savings have both plummeted for Millennials over the past 5 years, due in large part to the student debt problem, but all generations are affected,” said Gradifi Founder and CEO Tim DeMello. “Gradifi will be a popular benefit at Connelly Partners and we’re happy to have them as our first advertising agency to institute our SLP plan.”

Connelly Partners’ empathic culture honors interests and life inside and outside of the agency for its 150 employees, which has resulted in honors including been named a Coolest Company by BostInno, a Top Workplace by the Boston Globe and one of the Best Places to Work by the Boston Business Journal. The agency has one of the first female Chief Creative Officers in Boston.

About Connelly Partners

Founded in 1999, Connelly Partners is a full-service advertising agency that uses empathy to develop relationships and unique connections with consumers. Clients include American Express Travel, A&E Networks, Four Seasons Hotels and Resorts, Babson College, Best Western, British Virgin Islands Tourism Board, Foxwoods Resort Casino, Massachusetts State Lottery, Samsonite and SATA Airlines, among others. The agency’s loft space in the South End of Boston is filled with 125 employees accomplished in strategic planning, creative and content generation, media planning and buying, digital strategy/execution, public relations, social media, search, branded entertainment, integrated production and analytics. Visit for more information.

About Gradifi

Gradifi is a Boston-based student loan paydown provider with the first innovative solution to the nation’s $1.3 trillion student loan debt problem. The company was founded in 2014 and is led by a management team that brings decades of combined experience in consumer financial services and entrepreneurial ventures. By partnering with companies such as PricewaterhouseCoopers to develop employer SLP Plans™ (Student Loan Paydown), rewards programs and brand loyalty programs, Gradifi is shifting the focus on student loan debt – from burden to empowerment. To learn more about Gradifi, visit



Rebecca Sullivan
Public Relations
[email protected]