Business as Unusual: Brand Trust: the make or break difference for brands in 2020

July 23, 2020

A global pandemic and economic crisis, and mass demonstrations over centuries of systemic racism and racial injustice have pushed brands to the forefront of societal change. It’s not enough for brands to issue a statement or make an emotional ad. Consumers expect that brands will act and advocate on the personal and societal issues that affect their lives.

Join us for the Edelman Trust Barometer special report on Brand Trust 2020 to understand the fundamental reordering of priorities consumers are expecting from brands as active leaders of change.


Michele Anderson, Chair U.S. Brand, Consumer Marketing, Chicago, Edelman
Jackeline Stewart, Vice President, Brand: Multicultural communication, D&I
Mollie Rosen, EVP–Member Engagement & Development, 4A’s