The question on the mind of many marketers is how COVID-19 is changing consumer behavior and sentiment. Will brands recognize their consumers post-pandemic? New analysis by MediaCom of the U.S. during the pandemic, and a look at countries further ahead in recovery, shows that just as we have always been a nation of paradoxes, the U.S. will lean into its differences and will resolve through a series of paradoxical behaviors:
Join us for a discussion about what consumer brands will find after the pandemic, and how they will need to adapt and evolve to meet their needs and wants.
Featuring:
Read and download MediaCom’s article Preparing for Paradox: America Post COVID-19 here