Business as Unusual: Preparing For Paradoxes: The Post-Pandemic Consumer

4A's Business as Unusual Color 261
June 23, 2020

The question on the mind of many marketers is how COVID-19 is changing consumer behavior and sentiment. Will brands recognize their consumers post-pandemic? New analysis by MediaCom of the U.S. during the pandemic, and a look at countries further ahead in recovery, shows that just as we have always been a nation of paradoxes, the U.S. will lean into its differences and will resolve through a series of paradoxical behaviors: 

  1. Personal paradox: a fear of going out vs. you-only-live-once mindset
  2. Social paradox: conscious consumption vs. revenge spending
  3. Economic paradox: a rise of safe personal space vs. new ways to connect
  4. Technology paradox: nostalgia vs. digital

Join us for a discussion about what consumer brands will find after the pandemic, and how they will need to adapt and evolve to meet their needs and wants.

Featuring:

Jox Petiza, Associate Strategy Director, MediaCom
Anna Rosenblatt, Strategy Director, MediaCom
Mollie Rosen, EVP–Member Engagement & Development, 4A’s

 

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